Leverage Plan Creation

You’ve done the assessment. You’ve done the audit. You’ve identified your top three leverage opportunities. Now put it together into a plan you can execute.

Not a vague aspiration. Not a vision board. A plan with actions, timelines, milestones, and measures. The kind of plan you can look at in thirty days and know whether you’re on track.

Why 90 Days

Ninety days is the sweet spot for leverage plans. Shorter than that and you can’t build anything meaningful. Longer than that and the plan drifts, circumstances change, and you lose the urgency that drives action.

Three months. Each month has a distinct purpose. By the end, you’ll have real, functioning leverage where there was none before.

The Structure

Month 1: Build the Foundation

Month one is about setting up. Not producing output through leverage yet. Getting everything in place so leverage becomes possible.

What does that look like?

If you’re building people leverage: Find the right person or service. Define the role. Write the delegation documents. Set up communication channels. Prepare the onboarding process.

If you’re building technology leverage: Select the tools. Set up the systems. Build or configure the automation. Test it on small scale before relying on it.

If you’re building media leverage: Define your content strategy. Create your first pieces. Set up distribution channels. Establish production processes.

If you’re building capital leverage: Research deployment options. Set up accounts. Make your first allocations. Establish monitoring systems.

Month one’s milestone: the infrastructure is in place and the first experiment is ready to launch.

Month 2: Run Experiments

Month two is about doing and learning. The infrastructure from month one gets tested against reality.

Reality will surprise you. Some things will work better than expected. Others will fail in ways you didn’t anticipate. That’s normal. That’s the point. You’re gathering real data.

During month two:

• Launch the leverage you built in month one
• Track what works and what doesn’t
• Adjust based on real feedback
• Try variations
• Keep what works, modify or discard what doesn’t

Month two’s milestone: you have clear data on what’s working and what needs adjustment.

Month 3: Optimize and Lock In

Month three turns experiments into systems. You take what worked in month two, refine it, and make it repeatable.

During month three:

• Double down on what’s working
• Fix or abandon what’s not
• Document processes so they’re sustainable
• Build feedback loops for ongoing improvement
• Set up the leverage to run with minimal oversight

Month three’s milestone: leverage is producing results with decreasing input from you.

Making Your Plan

Here’s the template. Fill it in for your top leverage priority.

What leverage, specifically? Not “people leverage” but “hire a content manager at twenty hours per week to handle blog production and social media posting.” Specific enough to act on.

Month 1 actions:

• Week 1:
• Week 2:
• Week 3:
• Week 4:

Month 1 milestone: What tells you the foundation is ready?

Month 2 actions:

• Key experiments to run:
• What you’re measuring:
• Decision points:

Month 2 milestone: What data should you have? What should be working?

Month 3 actions:

• What to optimize:
• What to systematize:
• What to document:

Month 3 milestone: What does success look like at ninety days?

Resources needed: Money, time, people, tools, knowledge.

Success metric: The one number or outcome that tells you this worked.

The Second and Third Priorities

After your top priority plan is solid, sketch lighter plans for your second and third leverage opportunities from the audit. These don’t need the same detail yet. Month-level goals are enough. They become the next ninety-day plans once the first one is running.

Today’s Practice

Build your 90-day leverage plan. Write it all down. Be specific.

1. Top priority leverage: What exactly are you building?
2. Month 1: What are you setting up? What’s the milestone?
3. Month 2: What experiments are you running? What are you measuring?
4. Month 3: What are you optimizing? What’s the end-state milestone?
5. Resources: What do you need? Do you have it? If not, how do you get it?
6. Success metric: How will you know at ninety days whether this worked?

Then do the lighter sketch for priorities two and three. Goal and timeline only. Detail comes later.

This plan is your leverage roadmap. Review it weekly. Track against milestones monthly. Adjust as reality provides data. But don’t abandon it at the first difficulty. Leverage takes time to build and results are rarely immediate.